Written by China International Center for Economic and Technical Exchanges (below refer to CICETE)
Publisher: China Commerce and Trade Press
Page: 705
Version: December 2005 Release 1
Price: 80 Yuan / sets (volumes)
Binding: paperback
Dimensions: 16 open

This set of books, as one of The Series of Commercial Training Material s, aims to be used in training for civil servants of Ministry of Commerce and people working for the internal/external trade, and international economic cooperation. Initiated and responsible by CICETE, we invited Mrs. Linda Braun, the chief editor, president of board of directors for Principals' Digest Co. Ltd; Vice president of the New Zealand Association of Principals; senior English, French and History teacher as the major writer. Meanwhile, Mr. Huang Zhenhua and Chang Yutian, renowned linguistic professors both, work for this book as the editorial consultants.

This set of books, with global perspective , focuses on the practice of the internal/external trade, and international economic cooperation. In two volumes in all that the first volume intends to improve the communication skill of business people through introduction of relevant knowledge and listening and speaking practice, while the second volume aims to enlarge the professional vocabulary, enrich business knowledge and improve reading ability through well selected passages of special business background. This set of books is systematic, professional and practical, which is of help to improve relevant people of their communication skill and English proficiency. Besides, it is definitely an ideal book for people working for commerce and business as well as other English learners.

Business English for the Global Professional

Aims:
·To provide modern English language learning in a contemporary and practical context;
· training in modern official communications;
· information and knowledge about world trade trends and organizations.

Introduction to the volumes
Adult education requires a different approach from textbooks designed for school students. As people age, learning becomes more difficult, especially with the pressures of work and home life limiting time for study.

Brain research
Modern brain research, however, tells us that the brain continues to grow even as we get older. We can learn effectively at any age but our brain needs cues and clues to help our learning become part of our long-term memory.
Both volumes use many proven devices to make learning the English language accessible and enjoyable. Brain research tells us that we learn better when we are enjoying our learning. For this reason, the book is colorful with many pictures and illustrations. These help to imprint the language in the brain, reinforcing in graphic form the knowledge contained in the words and sentences. A book that is pleasing to the eye will also be attractive to the brain and assist with better learning.

English proficiency
We have begun with the assumption that officials will already have a basic grounding in English, perhaps from school or university. The basic dialogs will refresh that knowledge and should be studied first by the reader. The advanced dialogs employ higher-level vocabulary and syntax and should be able to be quickly mastered.

Much of the language learning is placed in the context of knowledge needed for the modern world. Readers will find these sections interesting and informative while improving their English skills. The way we behave is closely linked to the way we speak.

Volume One Essential English for Global Business will assist the modern official to learn both the language and the behavior of a global professional.

Volume Two Essential Knowledge for Global Economy provides serious students with a series of informative readings to help further improve their English skills while also developing their knowledge of concepts governing international trade and commerce.

目录（折叠）
上册
第一部分：公务员必需的英文技能（Essential English Skills for the Global Citizen）
介绍 (Introductions)
机构介绍 (Introducing the organization)
社交会话 (Social conversation)
邀请 (Invitations)
外出用餐 (Eating out)
策划国际旅行 (Planning international travel)
机场 (At the airport)
酒店入住 (Checking in at the hotel)
交通 (Transport )
购物 (Shopping Abroad)
特殊部分（Special sections）
国际管理(International management)
专业和个人技能 (Professional and personal skills)
赠送礼物和告别 (Giving gifts and making farewells)。

第二部分：专业人员必需的沟通技能(Essential Communications Skills for the Global Professional)
电话交流（Making telephone calls）
演示 (Making a presentation)
演讲 (Giving an official speech)
会议 (Meetings)
谈判 (Negotiations)
报告 (Writing a report)
电子邮件 (Writing an Email)
商务信函 (Writing a business letter)
公文 (Official communications)
现代英文用法（Modern English usage）

下册
第一部分：国际经贸（International trade and economics）
国际贸易 (International trade)
贸易形式 (Types of trade)
贸易壁垒 (Barriers to trade)
国内贸易 (Internal trade)
投资 (Investment)
国际经济合作 (International economic cooperation)
知识产权（Intellectual property rights）

第二部分：国际经济合作 (International economic co-operation)
1．国际组织简介：介绍了11个国际组织的任务和目标、起源和目的、组织结构、成员、活动、与中国的关系等。
2．优秀演讲稿 (Speeches on Trade Issues)
3．世界经济发展趋势 (The way forward)
4．后记
5．缩略语 (Essential acronyms)
6．词汇表 (Vocabulary)